Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’
Photo Credit: Expedia is looking for new advertising options in social media. Pictured is an Expedia sponsored post on Facebook. Expedia
Skift Take
Google is getting disrupted on a number of fronts and the emergence of Facebook as a viable advertising alternative -- or supplement, actually -- for Expedia and other big travel advertisers is part of it.
It's never smart for companies to get over-dependent on a third-party platform, and with that kind of thinking, Expedia Inc. is hoping to reduce its reliance on advertising through Google by building up its participation in Facebook and other social platforms.
In fact, Expedia CEO Dara Khosrowshahi says the company plans to increase spend and increase Facebook and other social advertising to "Google-like levels if we can."
Khosrowshahi said Thursday, during the company's third qu
