Hotels Are Investing in Mobile Check-Ins and Services to Make Guests Happy


Skift Take

It's clear hotels are focused on technology as a means of improving the overall hotel guest experience, but they also need to balance those investments with service and personalization to see the kind of return on investment they want to have.

Where are hotel companies and hoteliers putting their collective focus — and money — these days? According to the most recent American Hotel & Lodging Association Lodging Survey, hotels are investing in technology. The survey of some 8,000 hotels, conducted by STR, showed hotels are making technology a priority. Key findings include: Central reservations systems have become nearly universal across chain categories