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National Geographic's New TV Direction — Digital Marketing News This Week

Jeremy Kressmann

Photo Credit: National Geographic is investing more money into original TV content to try and become the next 'HBO of travel.' Will it work? Flickr / Jose Francisco Del Valle Mojica

Skift Take

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

Since Rupert Murdoch's Fox media empire purchased National Geographic in 2015, the venerable magazine and publisher underwent a series of dramatic changes. In addition to a series of executive shuffles, the company has in recent months embraced a new, original content TV strategy that it hopes will position it as the "HBO of the science, adventure and travel" category. As part of this initiative National Geographic will soon release a new Hollywood-style series called "Genius." The first season, which will focus on the life of Albert Einstein, stars actor Geoffrey Rush. National Geographic is also partnering up with Hollywood heavyweights like Ron Howar

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