What Bathroom Amenities Can Tell Us About Luxury Hotels
Photo Credit: The Sofitel Singapore City Centre, Singapore. The AccorHotels brand is in the middle of updating its bathroom amenities. AccorHotels / Masano Kawana
Skift Take
Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests — especially big-spending ones — actually pay attention to what they put on their hair and body when they take a shower.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
It's the little things that matter most, especially to those spending $300 or more a night. That's why hotels spend so much time sweating over details such as what they put in their bathrooms.
Some brands want soaps and shampoos from the country where they're based, while others just want the most luxurious names out there. And it matters. According to a study for AccorHotels' Sofitel brand, around a third of its guests know the current brands associated with its
