Booking Holdings Tweaks Momondo’s Marketing Strategy

Booking Holdings has made a big deal out of how it wants to reduce its reliance on third-party advertising and instead boost direct bookings but it is going the opposite way with one of its newest acquisitions. Booking bought European metasearch company Momondo Group in 2017 for $550 million and has wasted little time in making changes. Out went the old management and in came a new leadership team, mainly made up of Kayak executives, and under them there has been a “slight adjustment to the business strategy,” according to accounts recently filed at the UK’s Companies House. The main change is