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U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

Meghan Carty

Photo Credit: "Experiential travel" is always changing. Pictured, a woman rides a motorcycle through a scenic destination. Pexels / Bruce Mars

Skift Take

In its third year, Skift Research’s U.S. Experiential Traveler Survey shows us how the modern American traveler has changed and remained constant, revealing important information for travel industry insiders looking to appeal to this market.

In our constantly changing world and the ever-evolving travel industry, it is crucial to keep tabs on the attitudes, values, and behaviors of travelers. Skift Research is committed to monitoring how these traits are changing over time through annual surveys of different groups of travelers. Our most recent report shares the results of our U.S. Experiential Traveler Survey 2019 and provides a deep dive into the mind of the modern American traveler. In this data-heavy report, featuring results

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