Skift Take
Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.
We’re excited to publish our latest report, which is the result of an experimental project that the Skift Research team has been fine-tuning over the past few months. In essence, we’re analyzing articles published in local media outlets to help indicate the sentiments of residents toward tourism.
Our new data will contribute to the growing body of research available on overtourism. The term overtourism was itself coined by Skift, and the industry was quick to adopt this catchword. This report adds quantitative insights to supplement existing data points in the ongoing overtourism discussion across the industry.
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Overtourism manifests itself differently in every locale, but most destinations recognize the importance of local sentiment in understanding the problem. To e
