Can Wellness Find Its Way Into the Cramped Confines of Economy Class?


Skift Take

Thanks to the wellness movement, both airlines and airports are upping their healthy offerings, and not just for elite travelers. Whether or not the meditation apps and relaxation suites they're increasingly offering is actually making a difference, though, is up for debate.

Airports and airplanes may be one of the most stressful places you can visit — there's not only the chaos of going through security and finding your gate but also the anxiety of boarding the plane that puts travelers about as far away from a yoga studio high as imaginable. And don’t even get us started on the food — unless you have the privilege of flying first or business class. As the wellness trend flourishes— after all, it’s now a $4.2 trillion industry — it's influencing the travel sector more and more. Still, it's obvious that there’s a lot of room for improvement, both at airports and in-flight. With the bar so low, airlines and airports have plenty of ways to expand their wellness offerings, and many companies are doing just that. American Airlines, for one, partnered with Calm, a meditation app that helps users manage stress and anxiety — and even nod off (with its popular Sleep Stories). The partnership started in 2018, the same year that the CDC announc