Turkish Airlines celebrates signing Messi with a Kobe Bryant showdown ad
Photo Credit: Turkish Airlines airs TV commercial titled "Legends on Board." GavinPatrick.com / Viral Video Daily
Skift Take
Airline and destination ads might not be sexy on their own, but team them up with sports celebrities or films with a cult following, and suddenly a whole lot more people are paying attention.
FC Barcelona forward Lionel Messi debuts as Turkish Airlines' new brand ambassador in a video ad that pits him and LA Lakers star Kobe Bryant against each other for a young boy's attention.
The ad has been a viral suc
