Understanding Tripadvisor’s Path to Recovery: New Skift Research
Skift Take
Tripadvisor had been working on a turnaround even before Covid-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.
Tripadvisor is one of the oldest and most venerated businesses in online travel. It is arguably one of the most influential sites in travel from the consumer perspective. Yet it faces challenges monetizing its user base, even before COVID-19. This is the core conflict at the heart of Tripadvisor: how to deepen supplier relationships to grow revenue and meet financial targets while not ruining the user experience and retaining consumer trust in reviews on its site.
Skift Research's la
