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Online Travel

Ad Tech Company Intent Media Shuts Down After Decade-Long Run

Dennis Schaal

Photo Caption: Advertising in 2013 from Tripadvisor, Expedia, and Booking.com. Intent Media went out of business. 

Skift Take

Intent Media was in expansion mode early this year and had a good thing going, but Covid-19 and the resulting online travel advertising crash wrote the company's obituary.

Intent Media, which served up competitors' advertising on online travel agency websites and attracted $50 million in venture capital funding, shut operations last week, Skift has learned. Founded by Site59 veterans Richard Harris, Damon Tassone and Josh Feuerstein, Intent would serve up Priceline or Expedia ads on LastMinute.com, for example, when Intent's machine learning technology predicted the site visitor was unlikely to buy. The goal was added revenue for the online travel agency publi

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