Skift Take
July did turn out to be a record-breaking month for U.S. travel. However, the Delta variant might wipe out all the gains in the past few months. Will the dark winter in travel last year repeat itself? We certainly hope not.
Nearly half of Americans traveled in July, an all-time high since January 2020. In addition to leisure vacation travel, business travel for conferences and conventions and international travel all registered healthy growth.
However, as the Delta Variant has swept across the country in the last few weeks, the rebound might be short-lived. Skift Research’s July Travel Tracker survey report highlights some of the key trends of July travel in the U.S. What’s alarming is the sharp deterioration of consumer confidence following