Cambodian Hotelier Schools the World on Tourism Storytelling
Photo Credit: Sunet view of Angkor Wat in Siem Reap, Cambodia Flickr Commons / Simply_Happy
Skift Take
Great storytelling always wins, in that it reminds us what travel should be about — the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of "building back better."
Global tourism campaigns continue to launch as travel’s comeback unfolds, in a sign of great optimism from the travel industry. Most tourism boards thus far have bravely confronted the challenge of repositioning their destinations in a way that stands out from the pack and speaks to the changed consumer — one seeking a safer, slower, more meaningful and remote experience.
From Iceland’s Metaverse parody to Malama Hawaii's regenerative message, the renewed focus in promoting tourism has leaned towards the great outdoors, as well as showcasing diversity and cultural connections.
But then there is destination messaging that goes one step furthe
