European Cities Target Digital Nomads With These New Pitches
Skift Take
Funnelling budget to target these more affluent, longer-stay visitors makes sense. It might even address the labor crunch. But cities probably shouldn't take their eyes off traditional tourists at this delicate time.
Tourist boards across Europe are being urged to consider diverting some of their budget away from attracting traditional tourists towards digital nomads.
The main appeal is they typically stay for longer periods and have more disposable income, argues destination marketing agency Toposophy in a new report it published with European Cities Marketing. That money also tends to get spent over a wider geographic area as nomads prefer to seek out new places.
What's more, digital nomads may even help alleviate the growing problem of labor crunch and "freshen up" the local jobs market, according to head of insights Peter Jordan. "Some cities may also want to widen their search not just for visitors, but global talent as well," he said during an online launch event. "Most cities want to increase the pool of flexible skilled workers because it makes for a more attractive business investment environment."
The hard part is convincing them to visit a city in t
