Travel's Pandemic Digital Push Was Just the Start
Photo Credit: Johannes Reck, CEO of Get YourGuide (on screen) and Frank Rosenberger, of TUI Group, speaking with Skift Travel Tech Editor Sean O'Neill at Skift Forum Europe on March 24, 2022. - Speaker: Skift / Russell Harper Photography
Skift Take
The digital ease of booking travel is growing post-pandemic and it's only the beginning.
Travelers are increasingly using digital tools to find and book experiences easily and brands have bet on that shift by investing in a bigger and improved digital push over the past two years.
“There will be huge push towards digital,” Johannes Reck, co-founder and CEO of GetYourGuide, told travel tech editor Sean O'Neill, at Skift Forum Europe. “In the world of experiences, no one is going to queue up at Empire State Building anymore, they will want that digital companion with them. That was the key reason we made to not cut down our business too much but continue to invest in technology.”
Frank Rosenberger, executive board member of IT and future markets at TUI Group, said that for TUI, the digital transformation is they key asset go
