Every One of IHG’s Hotel Brands, Explained
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IHG has assembled a hospitality collection with some of the most wide-ranging and eclectic brands in the world. Here's what you need to know about every one of them.
InterContinental Hotels Group (IHG) has always been a forerunner of hospitality trends, given how its brands span from just-the-basics road warriors to experience-seeking luxury travelers. Several of its brands anticipated shifts in guest tastes ahead of the pack. Before Instagram and hybrid working, the group created and acquired lifestyle brands with photogenic lobbies for guests who blend business and leisure travel. IHG also invented the concept of a hotel loyalty program. Today, with nearly 6,000 properties in more than 100 countries and with more than $2.9 billion in annual revenues, U.K.-based IHG curates 17 brands serving guests and owners with truly varied needs.
The competition is fierce, a fact of life that the hotel giant's leadership confronts daily.
“We always have to up our game, so we have to continue to invest more and more in technology, reduce friction in the digital experience, and find better ways of reducing costs for owners and ou