Ireland Tourism Turns to Bad Sisters and Derry Girls
Photo Credit: Dublin is expecting to see a surge in visitors, with Tourism Ireland launching a new campaign. Flickr / lovinkat
Skift Take
Tourism Ireland has successfully built its brand to attract repeat visitors over the years, and its new campaign should put it in position to finally surpass pre-pandemic revenue levels.
Ireland is taking the next step in its comeback as the country’s tourism board recently unveiled a new $84 million marketing campaign with the goal of boosting visitor revenue beyond pre-pandemic levels.
The global campaign Fill Your Heart with Ireland will go live in the country's top four tourism markets — the United Kingdom, the United States, Germany, and France — on St. Patrick’s Day prior to be rolled out to nine more. The campaign features Irish actresses, including Sharon Horgan from Bad Sisters as well as Saoirse-Monica Jackson and Jamie-Lee O'Donnell from Derry Girls, sharing what they love about their homelan
