Online Travel Agency Exoticca Launches Campaign With Movie Trailer-Like Ads
Photo Credit: An image from Exoticca's first-ever marketing campaign, in which its movie-trailer like ads feature a man becoming director of his life Exoticca
Skift Take
Exoticca's first-ever campaign shows how travel brands can leverage some of the most powerful art forms — in this case, film — to show how extraordinary exploring the world can be.
Exoticca, a Barcelona-based online travel agency focused on affordable luxury tours and vacation packages, launched its first-ever brand campaign this year. The campaign, titled What a Time to be Alive, debuted in early January with TV spots in Canada and the United Kingdom and digital ads in the United States, Mexico and Spain.
The movie trailer-like ads feature a man motivated to make major changes in his life after surviving a harrowing moment. He then looks to Exoticca for help, an
