Sequoia Capital-Backed Safara Curates New Gen Z Travel Booking
Photo Credit: Cody Rose and Doug Schuessler, Safara co-founders. Source: Safara
Skift Take
Gen Z travelers are hard to please. With support from Sequoia and defy.vc partners, hotel booking startup Safara is looking to build loyalty in this demographic by focusing on curations, memberships, and environmental consciousness.
Hotel booking startup, Safara, is hoping to use curated lists and invite-only memberships to meet the high expectations of millennials and Gen Z travelers.
“Our view is that over the next 10 years, there's going to be a generational shift in spending, and that's just the natural course of population aging,” said Doug Schuessler, CEO of Safara. “We're thinking about building a generational company … if we're thinking about the long haul, the underlying trend of millennials and Gen Z are going to own more and more of the travel spending pie.”
Safara is a Los Angeles-based hotel booking startup. Co-founders Doug Schuessler and Cody Rose lead a team of product managers, engineers and designers to curate short lists of hotels recommended through community feedback and Internet research. The platform currently offers 10 percent back from every booking in the form of loyalty credits that can be used for future travel. What’s more, every booking is car
