Air India to Bid Goodbye to Vistara Brand in Airline Merger
Photo Credit: The process of Vistara’s integration with Air India is awaiting regulatory approval. Wikimedia Commons / Md Shaifuzzaman Ayon
Skift Take
It's still way too early to tell whether it was the right decision to nix the Vistara brand, but Air India clearly has its work cut out for itself as the brand name also comes with a lot of baggage.
The Tatas will let go of Indian full-service carrier Vistara as they look to merge the airline with the more “internationally-recognized” Air India, Air India CEO Campbell Wilson said on Monday.
Wilson told news agency Press Trust of India that efforts would be made to retain some of the “Vistara heritage in that new manifestation.”
He added that the process of Vistara’s integration with Air India is awaiting regulatory approval from the Competition Commission of India.
AirAsia India will also be merged with Air India Express. “In the next couple of months we will start deploying more public facing steps that will indicate the coming together of these two airlines,” the Air India CEO said.
Once completed, the Tatas will end up with one full service and one low-cost airline, Wilson said, wh
