Generative AI: An Overview of What’s Happening in Travel Right Now
Skift Take
Skift has been following the unfolding relationship between generative AI and the travel industry, but this is only the beginning.
Travel Tech Briefing
Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.There has been so much coverage of generative AI at Skift over the last several months that it may have been hard to catch it all.
With the release of ChatGPT by OpenAI last November, many travel companies have been experimenting with incorporating generative AI into their business as well as voicing opinions on how it might be used in the future.
Here is a recap of much of the coverage so far on how companies are interacting with generative AI.
Online Travel Agencies Most recently, Expedia released an experimental tool powered by ChatGPT tech on its mobile app to help with travel planning. Expedia and Kayak wer