Vrbo Ads Emphasize Private Rentals That Don’t Require Sharing With Hosts, Others
Photo Caption: Vrbo released the first of three new ads this week focusing on customer service guarantees instead of the homes themselves. Pictured is a screen grab from the first ad, Good Surprises. Source: Vrbo
Skift Take
Expedia aims to expand its Vrbo business in 2023. The move to bring creative production in-house and shift the narrative could help, but deeper strategic shifts would be required to compete with Airbnb.
Vrbo released the first of three new ads this week focusing on customer service guarantees instead of the homes themselves.
The new campaign highlights how Vrbo looks after customers, where others fall short, through upfront pricing, 24/7 customer support, and booking protection. The ad tweaks its messaging from “Whole Vacation Homes” to “Private Vacation Rentals.”
All ads were directed by documentary filmmakers ThirtyTwo and featured real families on vacation in properties booked on Vrbo.
The new ad, “Good Surprises,” released on April 26, shows a family of three
