Hoping for a Paris Olympics Boost? Accor Expects Only a Small Bump
Photo Caption: A view of a "deluxe" guestroom at a view of a guestroom with a deluxe murphy bed at Pullman Singapore Hill Street, a hotel that opened in October 2023. Source: Accor.
Skift Take
Isn't hosting the Olympics supposed to be a gold mine for hotels? Not for France, at least. Accor warned that it didn't expect a "massive financial uplift" from Paris hosting the Summer Olympic Games.
Accor, the Paris-based hotel operator, earns about a fifth of its revenue from France. So analysts have been eyeing possible impacts from Paris hosting the 2024 Summer Olympic Games for three weeks across July and August.
Accor, which runs 45 brands including Ibis, Pullman, and Raffles, cautioned Thursday that it "didn't plan for a massive financial uplift" from the Games.
"We expect a bit of an uplift," said Martine Gerow, chief financial officer, during an earnings call. "So far, the bookings align
