Why Jet2’s Jingle Became TikTok’s Surprise Summer Travel Meme
Photo Credit: A Jet2 Boeing 737 aircraft. Jet2.com
Skift Take
Jet2’s viral TikTok moment highlights the unpredictable power of nostalgia and remix culture, where even the most mundane creative assets can supercharge brand awareness.
British travel company Jet2 is having a viral moment many marketers could only dream of. The firm, known for its family-friendly package holidays and vacation flights, has found itself at the center of a TikTok storm.
A years-old advertising jingle, featuring Jess Glynne’s 2015 hit “Hold My Hand,” has been repurposed as the unofficial social media soundtrack to summer 2025.
What started as a fairly standard example of British online humor has become a global megatrend.
The international phenomenon is particularly curious given Jet2’s route network is focused on the UK market. The company caters almost exclusively to outbound British leisure travelers, meaning most of the world has little familiarity, let alone loyalty with the brand.
Why Has the Jet2 Ad Gone Viral?The simplicity of the “Nothing beats a Jet2 Holiday” messaging, combined with Glynne’s catchy pop beat, has made it ripe for a Gen Z remix.
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