Wyndham’s Grubhub Deal Highlights the ‘Uberization’ of Hotels

Key Points

• Wyndham Hotels has partnered with Grubhub to offer food and essentials delivery at nearly 6,000 U.S. hotels, reflecting a shift toward outsourcing services.
• The deal includes six months of free Grubhub+ membership for guests and staff, and follows similar moves by other major hotel groups.
• This trend allows hotels to meet guest needs, reduce operational costs, and potentially earn referral fees, while adapting to changing guest behavior.

Summary

Wyndham Hotels & Resorts has teamed up with Grubhub to provide on-demand delivery of food and essentials at almost 6,000 U.S. properties, signaling a broader industry trend of outsourcing services traditionally handled in-house. The partnership grants guests and staff six months of free Grubhub+ membership and follows similar collaborations by other major hotel brands. This approach enables hotels to serve guests more efficiently, cut operational expenses, and potentially generate new revenue streams as guest preferences evolve.