Cruise Ads Pulled in UK for Misleading ‘Green’ Promises
Photo Credit: A cruise ship sails on the horizon during sunset. Pixabay/John Nature Photos
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The rulings underscore growing pressure on travel marketers to back up climate claims. LNG may reduce certain pollutants compared with heavy fuel oil, but it doesn’t make a cruise “green” on its own.
The UK’s advertising watchdog has ruled against several travel agents for misleading “green” claims in cruise ads.
The Advertising Standards Authority (ASA) said promotions linked to MSC Cruises and Celebrity Cruises promised “eco-friendly” or “green” holidays without the evidence to back it up. The promotions were run by the online travel booking websites Cruise1st, Cruise Circle, Seascanner, and Barrhead Travel.
The ASA said ads leaned heavily on language such as “eco-friendly,” “green alternative,” or “cleanest marine fuel” without context.
While some sh
