7 Ways Agentic AI May Boost Hotels: From Operations to Sales
Photo Credit: Beverly Wilshires, a Four Seasons hotel, has installed Proto hologram devices in certain rooms. Proto
Skift Take
The hotel industry will need to plan ways to test AI agents to streamline services, personalize luxury, boost revenue, and reimagine guest trips.
Hotel companies and their tech providers are continuing to evaluate how generative AI will impact them.
Hotels are especially curious about a potential future where AI agents may complete complicated assignments similar to how human workers would, chaining together discrete tasks and accessing internal and external tech systems.
Here are some of the themes we heard at the Destination AI Forum in Washington, D.C., on Tuesday.
1. Agentic AI requires fresh thinking.The vision of AI agents is still a vision, with few corporate workplaces putting them to use in a meaningful way. But several experts believe the future is bright.
"The way to think about agentic AI is like a 'swarm,' said Gilad Berenstein, founder at Brook Bay Capital, an investor. "Think of a constellation of many bots working together to accomplish different things as a collective."
"Agentic AI gives you dozens and eventually hundreds or thousands of individual agents
