Accor will reposition Pullman Hotels to focus on business and leisure combo

Accor is repositioning its Pullman Hotels & Resorts brand on a global scale, coining the phrase ‘Bleisure’ to describe its strategy aimed at new-generation travellers who, says the group, are increasingly mixing business with leisure. The newly positioned Pullman brand identity will offer “reinvented services” with an emphasis on artistic, culinary and visual experiences. As part of this approach, art will be readily accessible in its hotels and displayed in each property through permanent and temporary exhibitions or partnerships with local and internatio