Miiro Hotels Is Taking an 18-Month Break From Openings After 6 Hotels in 18 Months
Photo Credit: Miiro Spittelberg Vienna. Miiro
Skift Take
After its 18-month fast forward, InterGlobe-owned European hotel brand Miiro is hitting a well-calibrated pause to make sure guests actually want to come back.
After launching six hotels across Europe in just 18 months, Miiro Hotels, the lifestyle hotel brand owned by India's InterGlobe Enterprises, is deliberately slowing down. “No new openings are planned until at least the end of 2027,” Neena Gupta, CEO of Miiro Hotels, the person who has overseen its rapid rollout, told Skift.
Miiro's sixth property, Miiro Spittelberg in Vienna, opened on April 1, completing a sprint that took the brand to a six-property European footprint in under two years. The portfolio now covers Paris, Barcelona, London, Gstaad (Switzerland) and two hotels in Vienna.
The company does not expect the seventh Miiro to open before the end of 2027. It is considering locations such as Hamburg and Prague, either of which would mark the brand’s entry into a new country.
In the Meantime…While Gupta clarified that “There hasn't been a race to do this,
