‘Empty Calories’: Hyatt Tells Investors to Stop Counting Rooms
Photo Credit: Exterior of Hyatt Vivid Grand Island in Cancún, Mexico. Hyatt
Skift Take
Hyatt wants investors to place more value on its premium guests. The catch: much of its growth pipeline depends on its easier-to-scale Essentials brands.
Hyatt held its first investor day in three years on Thursday with one underlying argument running through the day’s sessions: stop comparing it to rivals on scale, and start comparing it on the economics of who stays in its hotels.
CEO Mark Hoplamazian framed the pitch as “differentiation at scale,” arguing that those two things “don't usually go together, but we're proving that they are powerful when put together.”
He put it more pointedly later in the day: “Net rooms growth doesn't create dollars. Fees create dollars.” Some industry growth, he said, is “empty calories. We're not interested in empty calories. We want nutrition. That's called money.”
Here are some of the key takeaways we heard during the four-hour presentation.
1. The Premium PitchHyatt’s argument is that the conventional way of valuing hotel companies undersells what it does.
Hyatt guests spend 25% more per stay and 26% more on lodging overa
