Sports sponsorships have become one of the most popular ways that global carriers spread their brand name and build affinity far and wide. Qatar Airways doubling down on this strategy as it continues its network growth.
We're a bit surprised by the color and trim choices, given the airline's palette and design scheme for the rest of the aircraft, but overall it's a great product. This should be a very nice option for passengers who want more than the airline's excellent boutique Economy class, but aren't ready to dish-out the fare for a Business class ticket.
JetBlue's changes are all part of the evolution of JetBlue from a low cost carrier to one that navigates a middle ground between Spirit and Southwest, one the one hand, and American, United and Delta, on the other, all in the name of maximizing profit and pleasing Wall Street.