It will be interesting to watch pro-airline interest groups roll out their rationale against reforming the onerous fees charged by air carriers for routine services. Meanwhile, consumers will flock to the cheapest tickets possible.
Amadeus has taken a more diverse marketing approach than the other travel technology giants, experimenting on different social media channels that are usually used for consumer marketing.
Priceline Group's attempt to build an effective home rental product is proving a challenge, but CEO Darren Huston maintains the company had no interest in acquiring HomeAway because of its business model and the high cost.
Services that automate smarter buying decisions in corporate travel are part of a wave of transformative change that will cause the corporate travel ecosystem to evolve.
Weakening business travel demand, and the impact of ridesharing on the leisure market, is leading to lower rates and decreased revenue for car rental companies.