Luke Martin

CEOs at big hotel brands like to brag about how little they own. Omni is betting that ownership still gives it an edge in design, service, and loyalty.

Ritz-Carlton’s cruise rollout may have been delayed but it's enjoying premium pricing - $10,000 and up per guest.

Hyatt’s evolving brand portfolio reflects a strategic push to capture every traveler type, blending upscale heritage with nimble, select-service offerings built for scale, local relevance, and global reach.

Premier Inn says it's outperforming rivals in a soft UK market, but it's doing so by squeezing more value from fewer guests, not a rebound in demand.

Dual-brand hotels reflect the hotel industry's new priorities: leaner costs to build and appealing to different types of guests.

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.

Airbnb’s relaunch of its Experiences platform and new offering of hotel-style à la carte services might pressure hoteliers. But so far, many hotel execs seem unfazed.

IHG’s confidence in domestic U.S. travel and bullish outlook on China suggest it’s more focused on geographic diversification than short-term headwinds. Its message: the turbulence is real, but not enough to stop the long-haul growth.

Meliá's ability to stay profitable while expanding is notable. CEO Gabriel Escarrer tells Skift he's turning the group into a global resort operator, not just a Mediterranean one.

It's scaling back a plan to double its hotel count and it's not focused on profits. But expect a lot of growth in Spain and more franchising.