Luke Martin is Skift’s UK-based Jr. Hospitality Reporter, covering the dynamic world of hotels. Prior to joining Skift, Luke worked at GlobalData, where he covered a wide range of industries including hospitality, automotive, retail, and packaging.
While the development pipeline is impressive in key markets, successful delivery of hotel projects will depend on overcoming nagging financing challenges and uneven infrastructure.
The sale of EasyHotel underscores how hard it was for the brand's founder to replicate his success with airlines in the hotel world. It also reveals one real estate investor's faith in budget hotel investments in Europe.
The partnership signals a broader trend: Hotels are rethinking their technology not just to run operations more smoothly, but to sell a wider range of services.