JetBlue Says It Will Launch Domestic First Class in 2026
The new seats come as JetBlue is looking to launch more premium products and services to further boost its bottom line, a trend that has taken over the airline industry.
Meghna Maharishi is Skift’s Airline Reporter, where she covers everything from loyalty programs to policy-making in Washington, D.C. She previously covered the airline industry at The Points Guy, worked on the investigative desk at CNBC, and did data visualization at CNN Politics. Send tips to Meghna on Signal at mmaharishi.61.
Delta to Fly to Riyadh Starting October 2026
Delta’s flights to Saudi Arabia come as the country has sought to bolster international tourism.
American Airlines to Resume Tel Aviv Service March 2026
American’s return to Israel comes as more Western carriers are starting to increase flights to the country, citing a better environment more than two years after the Israel-Gaza war broke out.
Southwest Considers Lounges, Projects $1 Billion Boost From Extra Legroom Seats
Southwest is following in the footsteps of its legacy rivals as it considers opening airport lounges to capitalize on the premium boom that has gripped the industry for nearly three years.
American Airlines Intensifies Premium Push as Demand Outlook Improves
After initially expecting more disappointing results for the third quarter and for 2025, American beat its own expectations as demand starts to rebound.
American Taps Oneworld Exec as New Chief Commercial Officer
American Airlines is betting that a seasoned alliance-builder can fix its commercial missteps and finally smooth over the turbulence left by its failed sales strategy.
Bag Fees, More Legroom: Southwest Sees Demand Improve
Southwest took a big bet when it decided to rip up its unique business model. Now, it seems like that gamble is starting to pay off.
Delta Hotels? Airline’s Lawsuit Against Marriott Goes to Trial
Delta is claiming that Marriott violated its trademarks through the branding of Delta Hotels, a brand that the hotel giant acquired in 2015. Now the lawsuit is going to trial — a rare move for two major companies.
American Airlines Rolls Out $350 Credit Card to Target Business and Leisure Travelers
When most airlines are focused on their most premium customers, American is launching a credit card that it hopes will attract loyal leisure flyers and business customers.
United Airlines Says It Eliminated 4% of Management Jobs Due to AI
United is the first U.S. airline to publicly say that AI will lead to fewer jobs.