Samantha Shankman

Frequent travelers are no longer satisfied with the traditional hotel room, but many are also not yet willing to take a risk on peer-to-peer options making standardized accommodations that offer a mix of open space and service an increasingly popular option.

Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.

Berlin is projected to be a hipster haven filled with young creatives and partiers; however, the majority of its tourism wealth comes from well-off travelers interested in a mix of what the city has to offer.

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.

No matter whether it's hype or reality, these "next" titles get cities into headlines, conversations, and Instagram feeds further fueling their recognition and desirability.

International visitors, especially coming from China, will be what fuel Los Angeles' tourism industry for the upcoming future. Catering products and experiences to these guests will take priority over U.S. visitors.

While the events may translate into slightly higher room rales and food and drink revenue, the real opportunity is for Morgans to establish itself as the hospitality brand for creators and entrepreneurs.

Rather than push tourists away, Germany's complicated history - and more recent revitalization - is what draws them in. It's the tourism board's challenge to make sure Berlin and Munich aren't the only places that benefit.

Not all Airbnb hosts are as welcoming as Airbnb depicts and not all Ibis are as luxurious as it portrays, but advertising is more about shifting consumers' perceptions of a product than their practical expectations.

Barcelona's reputation as both a Spanish and international destination is part of what makes it the region's greatest draw, which also translates into visits up and down Catalonia's Mediterranean coast.