Samantha Shankman

Equinox has built an incredibly strong brand and it only makes sense to take advantage of the healthy hospitality trend to stretch the brand as far as possible.

Although checking itineraries and swiping boarding passes will be the most common travel functions on Apple Watch, the ability to complete actions will likely become more important as the device's novelty wears off.

Raising awareness of a new brand offering, especially one as nuanced as an independent collection, takes time and a multi-layered approach that's critical to brand's eventual growth and success.

Starwood boasts the most progressive and design-friendly brands among its competitors; however, even that is not enough to satiate consumers' demands for independent properties that they perceive bring them closer to a local, intimate experience.

Travel warnings signal areas with long-term chronic concerns for U.S. citizens so they're less about informing travelers and more about maintaining status updates on already controversial areas.

Disney sets itself apart in the growing river cruise sector with a product tailored specifically to families and its entrance could spark other companies to integrate their own family-first experiences.

It's not often that a revolutionary idea like Uber or Airbnb hit the market, making these small-scale innovations worth looking at and considering.

There's no one way to make a destination appealing and timely in 60 seconds or less. Each of the techniques employed by this week's featured brands work for a certain audience.

Adding live streaming capabilities to drone videos ups the ante for savvy travel brands looking for innovative marketing campaigns that engage travelers before and after a trip.

There have never been more people angling to become the next Bourdain with the help of social media and digital cameras, but he's held his spot as the king of travel and food media. This series is another way to enforce his stature and keep interest in "Parts Unknown" high as the series rolls on.