Accor’s 525-Page Filing Reveals Ennismore Is Driving Growth
Ennismore is the engine behind Accor's best-performing division. The open question is whether the high margins and fast growth can continue after a potential IPO.
Sean O’Neill is Skift’s Senior Hospitality Editor. Sean’s forte is reporting, and he’s broken multiple hotel industry scoops. He has also conducted 1:1 interviews on stage with the CEOs of Marriott, Hilton, IHG, Hyatt, and Wyndham.
Marriott’s 39th Brand: A Two-Property Italian Wellness Resort
With Lefay, Marriott aims to convince developers that a wellness-themed resort can command enough of a rate premium to justify a separate brand.
Marriott’s U.S. Development Chief on Fee Caps, Midscale Bets, and Why the Pipeline Is Holding
Economic uncertainty may make financing hard to come by and inflation could creep higher. Yet Marriott doesn't see any falloff in its U.S. development momentum.
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Forget the Minibar. Guests Want a Chef.
The era of the restaurant-as-amenity is over. For a new wave of hotel brands, food is the whole point.
Hotels Warn World Cup Bookings Are Coming In Light
Many hotels are seeing soft 2026 World Cup bookings as fans seem to be waiting until the last minute. It seems possible that the event will draw a higher mix of domestic fans than many first expected.
The Rush to Build Hotels Around Food
The data is clear: food-led hotels only outperform when they're not competing with a vibrant local dining scene. Minor Hotels and a wave of other hotel groups will have to place their new culinary-themed brands carefully.
Hilton’s Yotel Franchise Deal Tests New ‘Platform’ Model
The hotel giants are becoming distribution "platforms" of brands run by others, not just brand owners themselves. Hilton is the latest to embrace this shift with its new "brand of brands," Select by Hilton.
Is Marriott Preparing a New Brand? What Its Global Trademark Filings Reveal
Marriott’s global sprint to lock down ‘Matter Hotels’ looks less like routine brand protection and more like prep for a launch.
Accor Opens Investigation After Short-Seller Report Alleges Human Trafficking
Accor shares dropped sharply after facing trafficking allegations, which the hotel group denied. The event shows that even unproven allegations can quickly become a crisis for a global hotel brand.
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Hilton’s New Brand (Sort of)
Hilton just invented a way to collect hotel brands without actually buying them.