80% of Hotels Say World Cup Bookings Are Missing Forecasts
FIFA's outrageous ticket prices, combined with geopolitical turmoil, have contributed to soft bookings. Yet hotels that jacked their rates share some of the blame, too.
Sean O’Neill is Skift’s Senior Hospitality Editor. Sean’s forte is reporting, and he’s broken multiple hotel industry scoops. He has also conducted 1:1 interviews on stage with the CEOs of Marriott, Hilton, IHG, Hyatt, and Wyndham.
Choice Hotels Had a Rough First Quarter
Why did Choice Hotels underperform against competitors in every type of hotel during the best quarterly demand backdrop in recent memory?
Wyndham Pitches AI as Antidote to Hotel Margin Squeeze
Wyndham believes AI tools will eventually bring relief to franchisee P&Ls, though not immediately across the board for all hotels.
Prism’s G6 Debuts New Budget Brand in the U.S. — Studio 6 Plus
Studio 6 Plus is Prism's attempt to push G6 upmarket without abandoning the value lane, and to recruit developers with sharper franchise terms than its rivals are offering.
Uber to Add Hotels Via Expedia Deal, With Vrbo Rentals to Come
For Uber, this is bait to drive more sign-ups to its paid subscription service. For Expedia, it's an incremental channel. For hoteliers, another distribution tax of sorts.
Accor Launches ‘Profit Protection Plan’ to Counter Uncertainty
Accor insists the UAE is the only market under pricing pressure. But its precautionary "profit protection plan" suggests that hotel weakness could spread.
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What Hotel CEOs Made
The annual compensation of three hotel CEOs topped $36 million in 2025.
Hotel Earnings Preview: Best Quarter in a Year After a Weak 2025
Expect analysts to quiz executives about the energy shock impact, World Cup pacing, and AI-driven cost efficiencies. Plus, four other things to watch.
Steve Case’s Onefinestay Is Shedding Rentals to Chase Luxury Travelers: Exclusive
Onefinestay, a luxury vacation rental brand, will cede management of 200-plus homes to Veeve. The move is part of a tactical shift for a brand that had an urban and less exclusive tilt under its previous owner.
Apollo Is the Latest Fund to Bet on European Hostels
It's a hostel takeover. Several leading institutional names have invested in European hostel brands in the past 30 months, essentially underwriting the bunk bed.