Seth Borko

Analyzing startups and venture capital trends helps us glimpse the future of travel.

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

Many recognize the importance of marketing technology, but organizations still struggle with how to implement these technologies the right way and to find the right talent to lead their initiatives.

The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role — industry-wide.

Skift Research's proprietary U.S. airline estimates provide market shares for all major carriers as well as industry overviews by product line and key operating statistics.

Want to understand the U.S. airline industry, but short on time? Our proprietary estimates will allow you to understand how the the market is changing, which airlines are growing fastest, and the most important operational metrics at a glance.

Amazon to the rescue? That is narrative you don't often hear associated with Jeff Bezos' company. But advertising is collectively one of travel's largest expenses and few can break free of the Facebook and Google duopoly. Amazon might just be able to succeed where many others have failed.

Will there be a recession next year? That seems to be the question on everyone's minds. But the fundamental data and industry management teams tell a story of greater strength heading into next year. Headwinds are rising, but on balance, we expect “steady-as-she-goes” growth.

Amazon's influence over travelers is likely to grow, and travel companies need to pay careful attention. Our limited edition e-book evaluates lessons, threats, and opportunities that Amazon presents for the travel industry.

Airbnb has built itself into the third most richly valued startup in the world over the last decade. But business never stands still, and as Airbnb harvests its gains, the latest generation of alternative accommodation startups are collecting all of the new venture capital in the space.