Marriott busca marca para una nueva marca: "Outdoor Collection

Key Points

• Marriott is developing a new brand called 'Outdoor Collection by Marriott Bonvoy,' with trademarks filed in several countries to target the outdoor recreation and lodging market.
• The Outdoor Collection aims to offer accommodations like cabins, lodges, campgrounds, glamping, and adventure experiences, as well as services such as guided tours and event planning.
• Other hotel giants including Hilton, Hyatt, and Starwood Capital are also investing in upscale outdoor lodging, reflecting a broader industry trend toward outdoor hospitality.

Summary

Marriott has filed multiple trademarks for a new brand, 'Outdoor Collection by Marriott Bonvoy,' which signals the company's entry into the growing outdoor recreation hospitality segment. The brand plans to offer a range of outdoor-focused accommodations and experiences, such as cabins, lodges, campgrounds, and adventure sports, and is supported by recent acquisitions like Postcard Cabins and Trailborn. This move follows similar initiatives from other major hotel groups like Hilton and Hyatt, as the hospitality industry capitalizes on the rising demand for outdoor and adventure travel.