Booking.com estrena la primera tarjeta de crédito de EE.UU. con ventajas para las reservas directas

Key Points

• Booking.com has soft-launched its first U.S. credit card, the Genius Rewards Visa Signature, offering travel credits instead of traditional points or miles.
• The card provides tiered rewards for purchases on Booking.com and other categories, plus automatic Genius tier 3 loyalty status and standard travel protections.
• The initiative aims to boost direct bookings in the U.S. and reflects Booking.com's broader push to expand its American presence.

Summary

Booking.com has introduced its first U.S. credit card, the Genius Rewards Visa Signature Credit Card, which offers travel credits instead of typical points or miles, with rewards tailored to purchases made through Booking.com and select everyday spending. Cardholders receive automatic top-tier Genius loyalty status, access to travel protections, and additional bonuses for meeting spending thresholds. This move is part of Booking.com's strategy to drive more direct bookings and increase its footprint in the U.S. market.