Vrbo Vacation Rentals se incorpora a la red B2B de Expedia

Key Points

• Expedia Group is expanding its B2B network by gradually adding eligible Vrbo vacation rentals for distribution to partners such as banks, airlines, and travel agencies.
• Partners like Alaska Airlines, Revolut, and Delta now have access to Vrbo vacation rentals, whereas previously only hotels were available through the B2B network.
• Vrbo updated its Premier Host program to listing-level recognition, with new requirements, and Expedia has launched a marketing campaign to promote vacation rentals on its main site.

Summary

Expedia Group has begun incorporating eligible Vrbo vacation rentals into its B2B partner network, allowing partners such as Alaska Airlines, Revolut, and Delta to access these listings in addition to hotels. The integration depends on property eligibility and technical requirements. At the same time, Expedia is promoting vacation rentals on its main site and has updated Vrbo's Premier Host program to better highlight top-performing listings.