El director comercial de Hilton habla sobre las tres tendencias de consumo que impulsan los cambios en los productos

Key Points

• Hilton is responding to consumer trends by expanding its portfolio with aspirational and flexible hotel brands, such as the new Outset Collection.
• The company is focusing on accommodating multi-generational and family travelers by offering more connecting rooms and extended-stay brands with amenities like full kitchens.
• Hilton is rapidly rolling out in-room smart TVs, enhancing entertainment options for guests and creating new advertising opportunities within its hotels.

Summary

Hilton is adapting its business and product offerings in response to evolving traveler preferences, as revealed by a global Ipsos survey. The company is expanding its hotel portfolio with the new Outset Collection to offer more aspirational and flexible stays, enhancing its loyalty program to attract repeat guests, and catering to families with more connecting rooms and extended-stay options. Additionally, Hilton is investing heavily in smart TV technology in guest rooms, providing improved in-room entertainment and new revenue streams through targeted advertising and promotions.