Las oficinas de turismo extranjeras invierten decenas de millones para atraer a los turistas estadounidenses

Key Points

• Foreign tourism boards collectively spent tens of millions of dollars in 2025 to attract U.S. travelers, using a wide range of marketing tactics.
• Major spenders include the Bahamas, Australia, Bermuda, Thailand, and Switzerland, with significant investments in advertising, events, and media partnerships.
• Despite the surge in outbound U.S. travel, inbound tourism to the U.S. is declining, prompting aggressive foreign campaigns to capture the American market.

Summary

Foreign tourism boards are investing tens of millions of dollars in 2025 to draw U.S. travelers to their destinations, as the U.S. sees a decline in inbound tourism due to shifting travel policies under the Trump administration. Countries like the Bahamas, Australia, Bermuda, and Thailand are leading in spending, using strategies such as high-profile sponsorships, partnerships with major media, influencer campaigns, and targeted promotional events. These efforts reflect a competitive push to secure a share of the lucrative American outbound travel market.