Free Reports

A new research report from Skift and Amazon Ads reveals key indicators signaling a significant mindset shift among U.S. travelers and its implications for marketers and advertisers.

Personalization is now a core driver of revenue in travel — but most brands still struggle to deliver it at scale. Despite vast amounts of customer data, many organizations lack…

For an industry built on hospitality, hotel customers are too often treated as commodities. The business model of selling rooms and measuring financial success by the number of heads in…

Customer expectations are outpacing traditional loyalty models. What once worked as simple reward programs has evolved into complex systems that often fail to deliver clear, relevant value. The result: declining…

Once synonymous with excess, luxury has now become an expression of intention: the choice to spend time well. Today's affluent travelers value privacy, space, and emotional connection over status and…

At the Skift Global Forum in New York City in September 2025, leaders from across the travel space gathered to tackle the most pressing issues and exciting opportunities in the…

Loyalty programs are more important than ever – but travelers are moving beyond status tiers and points to seek relevance, reassurance, and value. As expectations rise, credit cards have emerged as a key force in the loyalty ecosystem, offering the flexibility, personalization, and protection travelers now demand.

To stay competitive, travel companies need to grow beyond traditional categories and turn capabilities outside of their core business into strategic revenue streams.

Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how it can catalyze AI’s transformative potential.

We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere. ​