Trivago’s TV Advertising Secrets Go Way Beyond A Scruffy-Looking Actor
Photo Credit: Trivago takes a test and learn approach to figuring out which TV ads work. Pictured is a screenshot from a Trivago TV ad in Japan. Trivago
Skift Take
Trivago's TV ads are a key element of its growth and success; other travel companies should view them as a case study in taking the digitally oriented test and learn manta into offline advertising.
Hotel-search site Trivago's success in television advertising, epitomized by that the fact that the U.S. is now the Germany-based company's largest market, goes way beyond its choice of actor Tim Williams and his scruffy and controversial look -- there is an almost scientific method to the madness.
Soon after Expedia CEO Dara Khosrowshahi pointed out last week that the Expedia brand alone -- as opposed to sister companies such at Hotels.com, Hotwire or Venere -- conducted some 1,375 A/B tests of site features in 2015, CFO Mark Okerst
