Articles tagged “advertising”

Puerto Rico’s geography helps drive visitor growth more than any tourism campaign. But its latest campaign still does a good job of promoting the island's culture.

Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.

Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.

Exoticca's first-ever campaign shows how travel brands can leverage some of the most powerful art forms — in this case, film — to show how extraordinary exploring the world can be.

United Airlines is taking a subtle dig at rival Southwest Airlines' massive number of holiday season cancellations in an ad it's airing during the Super Bowl on Sunday.

The Super Bowl, with its massive reach, represents a prime opportunity for companies like Priceline to remind consumers that opportunities for affordable travel definitely haven't fallen by the wayside.

It's tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just…

As TV becomes even more digital and people cut the cable cord further, expect it to compete directly for destination marketing social media advertising dollars.

Google is actively taking a new look at its business priorities, propelled by companywide bets on artificial intelligence. Google Travel is clearly an important part of its advertising business, but will it be as shiny as others?

Brands can see risky marketing campaigns pay off — if they manage to strike the right chord between creative and controversial, like Plum Guide did.