Articles tagged “advertising”

Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.

Despite the criticism, New Mexico True has become a trusted brand that captures the destination’s nuanced, complicated history and gives the campaign space to grow and evolve with new stories year after year.

United’s optimistic, holistic approach to branding underpins a shift in aviation marketing towards more positive and inclusive messaging that’s aligned with the market forces finally blowing in airlines’ favor.

Today’s edition of Skift’s daily podcast looks at the global outlook for 2023, top TV spenders in the U.S. this year, and Carnival's optimism.

Airbnb was the top travel brand spender on U.S. TV, but Expedia Group brands collectively committed more dinero. Booking.com got way more active than last year.

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Michigan’s tourism campaign is a reminder that destination marketers everywhere can spark economic investment — provided that governments entrust them with significant amount of funding.

Today’s edition of Skift’s daily podcast looks at Hyatt's acquisition of Dream Hotels, Lufthansa's World Cup advertising, and notes from WTTC in Riyadh.

Lufthansa’s primary message, “Diversity Wins,” communicated in such a light-hearted and celebratory tone, quietly asserts the brand’s value of acceptance, and its disagreement with some of Qatar's discriminatory stances.

Although some advertisers reined in their budgets for some Google products, the company's travel and retail verticals led Google's search and other revenues in the third quarter.