Articles tagged “advertising”

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

As travel demand picks up helter skelter, depending on the destination and trip mode, travel advertising has returned as a strong piece of Google's business. Among the companies that have emerged from the pandemic with momentum, you can place Google in the upper echelon.

A powerful, succinct message coupled with humor can go a long way in drumming up more interest in a product — and drive people to buy when there's already a high demand.

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.

Travel companies and destinations need to do extensive research and pay attention to more than the biggest sports — football and men's basketball — to find the right athletes who will be worthy returns on the promotional investments.

Critics blasted Airbnb for relying too heavily on Google advertising to obtain customers in 2019. But in the beginning of 2021, Expedia outspent all of its rivals on paid marketing and made some gains. Expedia and its Vrbo brand are making no apologies for it.

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.

Traveloka knows how to go local in Indonesia and some other countries in the region, and that's one element of its traction in these markets. But can local ever be too local when online travel agencies mull international expansion?

Facebook's Mark Zuckerberg believes the metaverse will one day supplant the mobile internet, and create the sense that you are actually together with someone else in a distant place. Whatever it ever ends up meaning to the travel industry, you can be sure it would develop into an advertising opportunity for the social network.

As both airlines and cruise lines chart their recoveries, digital is where they are focusing most of their messaging — with fewer dollars so far.