Articles tagged “advertising”

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Hotwire is calling out the online travel industry for its failure to focus on anything but price, price, price. As a discount travel business, that message drips with irony.

Six years after uniting the Orbitz, Travelocity and Expedia brands within Expedia Group, the company is now undertaking the grand experiment to differentiate their value propositions and target markets. If it doesn't work, brand consultants never get tired of offering their advice.

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Google eventually will monetize its vacation rental listings, but paid advertisements in its Things To Do vertical will happen sooner. Conscientious objectors Airbnb, Expedia/Vrbo and Booking, which aren't participating with Google in vacation rentals for now, will likely have something to say about the shape of that money grab.

Both Airbnb and Expedia.com are leaning into U.S. TV advertising in their biggest campaigns in years. Many millennials may not watch traditional TV these days, but the medium is still an important part of brands' advertising mix.

With a big bet on pent-up demand and an expected increase in leisure travel, Accor is doubling down on holidaymakers this summer and beyond, with loyalty offerings leading the way.

Airbnb seemed to be disciplined about its marketing spend during the first quarter, and didn't return to the bad old days of 2019 in terms of freewheeling spending. The true test will be this summer when rivals crank up their performance marketing campaigns.