Articles tagged “advertising”

When Priceline.com decided to try to reinvigorate the brand, it studied the data: Travelers are taking shorter, more frequent trips, and many are booking them on mobile at the last-minute. Their customers are heading to Rome, Georgia more frequently to that other Rome where Vatican tours are available. The data called for a streamlined site and app emphasizing "deals near me," pay at the hotel, and easier-to-book products.

This likely will be a year of building out what TripAdvisor already has in hotel Instant Booking, vacation rentals and tours and activities. One big challenge will be how to focus effectively in so many huge areas simultaneously without some getting short shrift.

TV advertising is an ever-more-essential part of major brands' advertising mix and trends so far this year indicate the rich -- airlines, cruise lines and online travel agencies -- are getting richer.

Spending on targeted advertising in travel will keep building throughout 2016 and in the process brands need to help travelers better understand how they're being targeted and why that's a good thing.

TV advertising by online travel agencies has been very much in vogue over the last couple of years. But TripAdvisor decided it doesn't need it for now and instead is going to take its new partnership with Booking.com and run with that instead.

The big boys and girls, namely Expedia and TripAdvisor, are at the beginning of the beginning in making the online and mobile booking of tours and activities an everyday thing. Now they just need consumers to join the party.

Snapchat's sponsored filters makes the game a whole lot easier for the hotel industry.

After lots of experimentation, Google realized it didn't need a hotel metasearch site like Google Hotel Finder because it has the Google search engine. That is a formidable asset, to say the least, and it will be a challenge over the years to the powers that be in hotel booking.

The potential increased popularity of ad-blocking software doesn't spell doomsday for travel media sites. Quality sites will still be in demand and the publishing world will adapt. That is what change is all about.

An Expedia-owned company, Trivago, is blasting TripAdvisor, which Expedia formerly owned, over "unfair" hotel reviews. I love the travel industry.